DESCRIPTION:

What will the practice of psychotherapy look like in five, ten, fifteen years? More to the point, how can therapists best position themselves to have the kind of career they want and make a good living doing it? 

This webcast series brings together some of the field’s leading innovators and business-minded visionaries to examine the range of issues and career possibilities therapists should consider today while charting their course for the future.

• Discover alternatives to the traditional private practice model that better fit the new mental health marketplace.
• Explore how the mental health consumers of today differ from the “patients” of past decades.
• Find out about new career paths that draw on the therapeutic skills you already possess.
• Examine how technology is opening up new possibilities for therapeutic practice.
• Get up to speed about the marketing and business skills 21st century practitioners will need to succeed.

OUTLINE:

Session 2 (Joe Bavonese): Branding Your Practice

Explore how the internet and social media can enable you to attract more clients and achieve more business success by:

• Developing your Unique Service Proposition and recognizing the importance of meaning, story, and emotion in getting your message out to the world.
• Getting beyond the fear of specializing to choose a niche that reflects your expertise and passion.
• Promoting your brand by learning the basic principles of internet marketing to generate referrals and establish an effective online presence.
• Mastering the art of the Elevator Speech that defines your distinctive service.
• Learning a 4-step approach for quickly focusing consumers’ attention on your brand.

OBJECTIVES:

Learning Objectives - Session 2 (Joe Bavonese):

• Create a Unique Service Proposition for the message you want to deliver.
• Apply the basic principles of internet marketing to promote your brand.
• Establish an effective online presence for your practice.