DESCRIPTION:

What will the practice of psychotherapy look like in five, ten, fifteen years? More to the point, how can therapists best position themselves to have the kind of career they want and make a good living doing it? This webcast series brings together some of the field’s leading innovators and business-minded visionaries to examine the range of issues and career possibilities therapists should consider today while charting their course for the future.

• Discover alternatives to the traditional private practice model that better fit the new mental health marketplace.
• Explore how the mental health consumers of today differ from the “patients” of past decades.
• Find out about new career paths that draw on the therapeutic skills you already possess.
• Examine how technology is opening up new possibilities for therapeutic practice.
• Get up to speed about the marketing and business skills 21st century practitioners will need to succeed.

OUTLINE:

Session 3 (Casey Truffo): Creating Multiple Streams of Income

Expand your vision of how to increase your income and deliver your therapeutic services by:

• Learning how to leverage your time and energy by distinguishing between having a job and running a business.
• Developing information products that draw on your expertise working with specialized treatment populations.
• Understanding the principles of “pink spoon” marketing.
• Expanding your practice model to include new approaches and formats, like conducting retreats and intensives.
• Becoming a practice manager or developing a concierge practice.

OBJECTIVES:

Learning Objectives - Session 3 (Casey Truffo):

• Develop new products to offer to specialized treatment populations.
• Apply the principles of “pink spoon” marketing to promote your practice.
• Expand your business model to include new offerings.