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Digital Seminar

The Therapy Practice of the Future (A707) (Audio Only)

Average Rating:
Casey Truffo
3 Hours 32 Minutes
Audio Only
Copyright :
Jan 01, 2012
Product Code:
Media Type:
Digital Seminar


Break free of the traditional private practice business model, increase your income, help more people, recession-proof your practice, all while maintaining your integrity and doing the kind of therapy you love to do.

Traditionally, a therapist’s income has been limited by the number of available session hours. In this course, we’ll discuss how you can break free of this business model to really thrive.

  • How to increase your income, help more people, and recession-proof your practice by adding informational products and services to what you already offer clients.
  • What the “Marketing Funnel” is and how it applies to you.
  • How you can make more money by creating and offering products, such as CDs and workshops, and online services, such as membership programs.

Session 1:

  • Building business credibility via your website (your ice-cream journey)
  • The Multiple Streams Product Funnel:  An Overview
  • What Is a Pink Spoon and What Makes One Great?
  • Key Step #1: Discover Your Niche Market
  • Key Step #2: Elicit the Problems

Session 2:

  • Determine what to offer and how to create it
  • Key Step #3: Find the Solutions
  • Key Step #4: Choose Your Products and Your Packaging

Session 3:

  • Learn how to get people to your website
  • Key Step #5: Generate Traffic with Integrity
  • Key Step #6: Continue to Convert Traffic into Prospects

Session 4:

  • Moving beyond the basics
  • Key Step #7: Strengthen the Trust Relationship
  • Key Step #8: Pursue a Bold, Outrageous, Provocative Position in Your Niche Market
  • What Next? 90-Day Game Plan



NOTE: Tuition includes one free CE Certificate (participant will be able to print the certificate of completion after completing and passing the on-line post-test evaluation). 

Continuing Education Information:  Listed below are the continuing education credit(s) currently available for this non-interactive self-study package. Please note, your state licensing board dictates whether self-study is an acceptable form of continuing education. Please refer to your state rules and regulations. If your profession is not listed, please contact your licensing board to determine your continuing education requirements and check for reciprocal approval. For other credit inquiries not specified below, please contact or 800-844-8260 before the event.

Materials that are included in this course may include interventions and modalities that are beyond the authorized practice of your profession.  As a licensed professional, you are responsible for reviewing the scope of practice, including activities that are defined in law as beyond the boundaries of practice in accordance with and in compliance with your profession's standards.  

All members of the PESI, Inc. planning committee have provided disclosures of financial relationships with ineligible organizations and any relevant non-financial relationships prior to planning content for this activity. None of the committee members had relevant financial relationships with ineligible companies or other potentially biasing relationships to disclose to learners.  For speaker disclosures, please see the faculty biography.


This self-study activity consists of 4.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save the course outline, the certificate of completion you receive from the activity and contact your state board or organization to determine specific filing requirements.

Marriage & Family Therapists

This self-study activity consists of 4.0 clock hours of continuing education instruction. Credit requirements and approvals vary per state board regulations. Please save this course outline, the certificate of completion you receive from this self-study activity and contact your state board or organization to determine specific filing requirements. 

Social Workers

PESI, Inc., #1062, is approved to offer social work continuing education by the Association of Social Work Boards (ASWB) Approved Continuing Education (ACE) program. Organizations, not individual courses, are approved as ACE providers. State and provincial regulatory boards have the final authority to determine whether an individual course may be accepted for continuing education credit. PESI, Inc. maintains responsibility for the course. ACE provider approval period: January 27, 2017 - January 27, 2020. Social Workers completing this course receive 4.0 (Clinical) continuing education credits for completing this intermediate level course. A certificate of attendance will be awarded at the end of the program to social workers who complete the program evaluation. Full attendance is required. No partial credit will be offered for partial attendance. 

Other Professions

This self-study activity qualifies for 4.0 continuing education clock hours as required by many national, state and local licensing boards and professional organizations. Save your activity advertisement and certificate of completion, and contact your own board or organization for specific requirements.


Casey Truffo Related seminars and products

Casey Truffo, M.F.T., is the CEO and founder of the Therapist Leadership Institute and a marketing coach and owner of  Be a Wealthy Therapist, where she offers free audios, articles, and teleclasses to help therapists market their private practices and enhance the lives, careers, and reputations. Her newest self-study course, available on the site, is Pink Spoon Marketing for Therapists.

Additional Info

Program Information

Access for Self-Study (Non-Interactive) Access never expires for this product.

Target Audience

Counselors, Marriage and Family Therapists, Psychologists, Social Workers and other Mental Health Professionals



Overall:      4

Total Reviews: 2

Satisfaction Guarantee
Your satisfaction is our goal and our guarantee. Concerns should be addressed to: PO Box 1000, Eau Claire, WI 54702-1000 or call 1-800-844-8260.

ADA Needs
We would be happy to accommodate your ADA needs; please call our Customer Service Department for more information at 1-800-844-8260.

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